The process of modifying an organisation's corporate image is known as rebranding. It's a marketing approach that involves giving an existing brand a new title, symbol, or design update. The goal of rebranding is to differentiate a company's identity from that of its competitors in the marketplace. A brand merger, a brand renewal, and a full rebranding are the three basic types of rebranding in marketing. We specialise in all the three types of rebranding. These are required for various reasons, and the amount of effort required varies per type.
Rebranding can give your company fresh life and avoid it from being overshadowed by competitors. Here are a few reasons to think about rebranding:
Basic aspects come and go in style. Typefaces, colours, graphics, and logos can all become out of date with time. Keep up with the latest trends and fashions in the industry. Do you want your firm to have a new look? Consider undergoing a makeover.
Today's economic world moves at a breakneck speed. Consumer behaviour shifts and changes throughout time. To be customer-focused and relevant, your brand must evolve. Customer retention will become more difficult as technology progresses. A new brand attracts attention and makes you stand out among your target audience.
Brands are frequently associated with CEOs. When a firm's founder leaves, a new CEO takes over, or a company is passed down from one generation to the next, the organisation begins to transition. It's a good moment to think of a new image to reflect this change.
When these shifts occur, it's important to revisit core messages and brand focus. If there are similarities in audiences, geography, or products, rebranding can assist offer a new visual identity.
As a business matures, it expands in the industry, evolves over time, and becomes something very different than it was when it initially started. The company's initial identity could become a burden and a stumbling block.
Due to the motto "America Runs on Dunkin'," its clientele were already accustomed with the shorter form. Dunkin' Donuts is a great rebranding example because it modernises the consumer experience while remaining faithful to its legacy.
A complete rebrand entails updating all areas of your company's image. This rebrand entails giving your company a new label, logo, and voice tone. With a full rebrand, you give your company a whole new identity.
A brand merger, a brand renewal, and a full rebranding are the three main types of rebranding in marketing. These are required for various reasons, and the amount of effort required varies per type.
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